BSL targets millennial "job snob" myth

"Job Hunter #NotDoleBludger" campaign aims to challenge stereotypes around young jobseekers

The new Brotherhood of St Laurence "Job Hunter #NotDoleBludger" campaign

PHOTO: Brotherhood of St Laurence

By Chris Shearer

May 2 2017The Brotherhood of St Laurence launched a new campaign yesterday targeting the myth of the millennial "job snob".

The “Job Hunter #NotDoleBludger” campaign is being rolled out across bus shelters in Melbourne and Canberra this week to challenge the perception that young unemployed people are either turning their noses up at certain jobs or are unmotivated to work.

Head of the Brotherhood, Tony Nicholson, said this was simply not the case and that stereotyping did nothing to help the over 270,000 15-24 year-olds across the country who were looking for work.

“Let’s not replay the same old inaccurate story – that Australia’s young unemployed are lazy and don’t want to work. From practical experience, I know this is far from reality,” he said.

“As a baby boomer I call for a new public narrative about the challenges young jobseekers face today. Being young and hunting for work in Australia has significantly changed from when this generation’s parents and grandparents were young.

“Employers demand more skills and experience from us all. And the entry-level jobs that used to exist for school leavers – from the mailroom, to the factory, to the farm – are disappearing in our globalised economy. We need to concentrate efforts as a community in creating opportunity for young people and building up their capacity to work.”

Source: Brotherhood of St Laurence

The campaign follows the release of a BSL report in March that found almost 660,000 Australian young people were underutilised in the work force – a forty year high. This figure included those who were unemployed and those who worked casual or part-time but wanted more hours.

At the time, federal minister for employment Michaelia Cash told Guardian Australia that the government’s priority was building a strong economy that would allow employers to create more jobs.

Last year’s federal budget also funded several initiatives designed to help young Australians find work. The “Job Hunter #NotDoleBludger” campaign has been possible by pro bono support of outdoor advertising company Adshel, and will run through May and June. Visit the campaign page here.

March youth unemployment rates for each state and territory and their ‘hot spots’ 

Australia 13.1%
New South Wales    12%
Southern Highlands and Shoalhaven  24.7% 
Victoria  13.2% 
Melbourne – North West  17.6% 
Queensland  13.6%
Queensland – Outback  48% 
South Australia  14.7%
Adelaide – North  18.9% 
Western Australia  12.5% 
WA – Wheat Belt  21% 
Tasmania  15.2% 
Launceston and North East  18.8% 
Northern Territory  7.7% 
NT – Outback  8.1% 
Australian Capital Territory 10.4% 

Note: these are trend rates using 12-month average to March 2017 from the Australian Bureau of Statistics  

WATCH: Ashely and Taylor from the “Job Hunter #NotDoleBludger” campaign speak about their experiences looking for work.